Founded in 2004 by American architect, David Mayer, Whitespace is a 50-person design consultancy headquartered in Bangkok with a satellite branding studio directed by Dann De Witt in Boston. We are a brand-driven design consultancy to wide-ranging clients who require our fully integrated branding and three-dimensional design capabilities and global perspective. Comprised of Architects, Interior architects with consumer environment specialisation, Industrial designers, and communication designers, we create teams who invent (or reposition) retail, hospitality, and consumer product brands from the ground up. We also help brands like Apple Premium Resellers with retail channel integration with cultures in the Indochina region.
Chapayom brings to China a selection of milk teas, fresh drinks and coffee along with tasteful traditional Thai desserts. However, Chapayom is not just another company that serves drinks and desserts, it is an immersive experience into Thai culture. Chapayom’s branding is based on a reinterpretation of the Ramanakien Thai tale. The signature brand color was inspired by the orange color of Thai tea and the brand patterns were derived from Thai textiles. Whitespace created a scalable design for Chapayom to work as a kiosk or cafe to implement in multiple locations. Light oak wood was selected for the interior design to contrast the orange brand color and create a warm and casual atmosphere to attract passerbys.
Whitespace worked with Thammachart Seafood to rebrand their seafood kiosk concept, The Dock, and to design a 130 sq. meter restaurant located in Maze Thonglor. The result is a nautical inspired brand and restaurant.
Daily Roast is located in the heart of Bangkok’s business district in the Bhiraj Tower at EmQuartier. The cafe’s aim is to provide great customer experiences and does so by paying close attention to every process from the selection of their ingredients to the creation of their food & drink offering and presentation. Daily Roast focuses on grab-n-go meals for the office workers in the tower and to suit the urban lifestyle of people in the surrounding area. The cafe also provides dining spaces on the upper floor for customer’s who prefer to eat in. The design concept of the cafe is simple, yet all the detailing and decorations were carefully curated. Whitespace used mostly wooden materials to provide contrast with white and tan tiling and to create a warm and friendly atmosphere. Whitespace also developed Daily Roast’s brand collateral such as business cards, placemats and menus as well as signage and environmental graphics.
, One Sala Daeng 1 Rama 4 Bangkok 10500 Thailand