ิVM Grand

Published / Produced Project | published

About Project

Corporate Identity for Real Estate

Project Detail

This is a design project in brand structuring and corporate image for a local real-estate developer in Sriraja. VM GRAND are the developers of Sriracha Tiger Park, and have been pioneers in bringing progress to the area. Currently, they want to enter the property market in the area, which is on the watchlist for continuous growth over the past several years. The structure and concept of the brand were positioned to coincide with the identity of the management that wanted the houses or properties they offer to customers become more than a just sales transaction, to be an offer of a good environment and care for the quality of life. So, the market positioning and image were set according to the concept “Creating opportunities for life”. There were no specialist claims or investment pitches, the development plan for the 10 projects over 5 years included daycare centers, schools, to an organic farm.

The overall picture of the project is still in the developing process and charting directions in communicating the foundation of building the brand, and setting guidelines for teams to build an understanding of the significance of corporate image through a Brand Book as a base for communicating future projects.

Collaboration: Atmost Studio

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