ออกแบบบรรจุภัณฑ์ถุง Shopping Bag ให้กับ Johnnie Walker ได้รางวัลออกแบบบรรจุภัณฑ์ของ FAB AWARDS
JOHNNIE WALKER WOW SHOPPING BAG
CLIENT : DIEGEO MOET HENNESSY
AGENCY : PROMPT DESIGN
AWARDS : A NOMINATION AT THE FAB AWARDS
Johnnie Walker gave us a project that had four deliverables, a shopping bag, wrapping paper, a ribbon and card. We took an unconventional approach and designed the packaging that met all four needs. This packaging conveys the characteristics of the Johnnie Walker brand.
The packaging is multifunctional, green and is inexpensive to produce. The Johnnie Walker packaging can be transformed from a shopping bag into a gift box to save cost; no need to produce both bag and box. Also, the handles on the shopping bag can be used as a ribbon. Moreover, a customer can use this packaging for many occassions/festivals such as giving it to a special person as a gift box or holding it as a shopping bag to a party.