Typeface that plays with light

About Project

Typeface that plays with light

Project Detail

Design project to answer the question

'How can I use type to express meaning in identity design: Identity through typeface design?

Concept : The shadow type

The shadow gives a sense of interaction between object and light.
It changes according to background, time and light.

This is related to the nature of branding. Branding is communication of brand
projecting to customer as well as the interaction between a brand and its audience.
The perception of brand changes according to the audience’s background experience,
as was previously considered in this dissertation.

Customed Design Typeface, Master of Design Thesis, Edinburgh College of Art


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