The 30-year-rice trading company and now is the second generation views that the competition with only price isn’t the solution of the competition anymore. Showing the benefit that the customer will receive is as important as the price. The value from religion concept is attentiveness and honesty that we receive from rice. We work with this concept since refining concept to make it clear and stable. Then we redesign every identity to harmonize with brand identity and this modern time.
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